Strength in Unity:
A Closer Look at Our Cohesive Management Team
TOH CHEE HUI
Group Managing Director, SB Group Of Companies
Toh Chee Hui
Group Managing Director, SB Group of Companies
Mr. Toh Chee Hui has over 30 years of experience in the adhesive and pressure-sensitive adhesive tapes industry. Playing a pivotal role in the Group's manufacturing operations, he was instrumental in establishing the Research and Development Division (R&D), which fosters technical support and the development of innovative products.
A business-oriented individual with a deep concern for the environment, Mr. Toh believes that environmental sustainability is the key to product management at SB Tape Group. His commitment to sustainability earned him recognition as the winner of the 2023 Master Entrepreneur Category for the Asia Pacific Enterprise Award, as well as the prestigious 2007 China Top Ten Choi-Chi People Award.
Mr. Toh's core philosophy revolves around serving customers' needs, regardless of returns. Understanding that a company's success lies in recognizing its customers' requirements, he emphasizes the importance of producing high-value products. Moreover, he firmly believes in providing exceptional services, recognizing that it is the company's responsibility to serve and offer solutions to customers' problems rather than expecting customers to accommodate the company's challenges.
FAITH TOH
Chief Executive Officer,
SB Group of Companies
Faith Toh
Chief Executive Officer, SB Group of Companies
Faith is currently the Executive Director of SB Tape Group Sdn Bhd. She oversees the whole organisation from operations to marketing initiatives and new business development for the company.
With a keen eye and a passion for the business, Faith has a natural feel for the business with an innate flair for business development, the heartbeat of every growing business. A vegetarian herself, Faith advocates for the integration of sustainable development into the business practices of SB Tape Group.
She graduated with a BSC degree in Industrial Engineering from the University of Iowa State, USA in 1998.
She is on the Board of Directors of SB Tape Group.
SAMUEL LAI
IT Director,
SB Group of Companies
Samuel Lai
IT Director, SB Group of Companies
Mr Samuel Lai graduated with a Diploma of Computer Science from Institut Teknologi Midas, Malaysia in 1998, Bachelor Degree of Information Technology (Software Engineering) from University Tun Abdul Razak, Malaysia in 2004 and Master Degree of Business Administration from University Tun Abdul Razak, Malaysia in 2010.
He has joined the SB Group of Companies in July 2011. Over the years he has moved up the corporate ladder and he has served under various capacities of information technology with more than 20 years of experience in diverse fields from service provider, manufacturing, insurance, semiconductor, skin care and fashion retail.
CINDY YONG
Financial Director,SB Group of Companies
Cindy Yong
Financial Director, SB Group of Companies
Cindy Yong is one of the key members since the launch of Corporate Transformation Program in SB Tape Group. She takes charge the accounting and finance of Malaysia headquarters as well as subsidiaries of SB Group in Indonesia and Vietnam.
Cindy graduated with a Bachelor of Commerce Accounting from University of Tasmania, Australia. She is a Chartered Accountant of the Malaysian Institute of Accountants. She is also a Fellow of CPA Australia (FCPA). Cindy has more than 25 years of experience in finance and management accounting.
ALEX WONG
executive Director,
SB Tape Group Sdn Bhd
Alex Wong
Executive Director, SB Tape Group Sdn Bhd
Mr Wong is Director for the Group’s recent expansion into masking tapes and tapes related business operations.
Prior to joining SB Tape Group, he was the Managing Director of Central Global Berhad (CGB), a public listed company and leading manufacturer of self adhesive masking tapes. Mr. Wong graduated with a Master of Business Administration from the University of Strathclyde, Glasgow, United Kingdom and obtained his post graduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. He has gained extensive boardroom and corporate experience during his tenure with CGB.
In his career, he has also served in senior leadership roles with several multinational companies which include DKSH (M) Bhd., ICI Paints (M) Sdn. Bhd., Lafarge Malayan Cement Bhd. and Nylex Bhd.
KIAN LAW
Sales & Marketing
General Manager,
SB Tape Group Sdn Bhd
Kian Law
Sales & Marketing Deputy General Manager, SB Tape Group Sdn Bhd
Being in a key role in generating sales revenue to the company, Mr. Kian Law oversees operations within the Export and Domestic Sales & Marketing Department. With his leadership and team's totaled contribution, the company has achieved Asia No.1 as BOPP Tape Manufacturer.
He joined SB Tape as an Assistant Export Manager since year 2012. He has more than 10 years of sales background in trading and export based manufacturing. He earned his Bachelor Degree in Business Information System from University Tun Abdul Razak Malaysia in Year 2007. With his aptitude to thrive and triumph in the ever-changing business environment, we abide by our vision to become the World No.1 BOPP tape manufacturer.